Guerrilla has launched
Great news - marketing doesn't have to suck and it doesn’t have to turn you into a sellout.
Even better news, it doesn't have to mean building a personal brand, chasing engagement, dancing for the algorithm, or turning everything you make into “content.” You don’t even have to hand your money to a guru promising to 10X your business with a seven-step funnel. And most importantly, you don’t have to become something you’re not to find success.
That's why Guerrilla is changing the game. Here and fully launched as of late-August 2026.
Guerrilla is a culture and community oriented independent marketing and creative studio with hardcore DIY ethos, based in Charlotte, NC. Built as a partner for artists, independent businesses, musicians, makers, nonprofits, and culture-makers who are building something real and need help without the bullshit.
Marketing for People Who Don't Fit the Mold
There are plenty of marketing agencies built for corporations. This is not one.
Guerrilla isn’t even an agency.
Guerrila is a partner for the folks on the fringe doing things differently.
Folks like:
Artists and designers
Bands and musicians
Independent businesses
Tattoo shops and creative studios
Record labels and record stores
Venues, festivals, and promoters
Makers and craftspeople
Nonprofits and community organizations
Printers, zines, and independent media
Creative collectives and cultural organizations
These are people who value community over audience. The ones who care about how their actions affect the culture rather than just doing anything for engagement. If you're building something because you believe in it, not because a venture capitalist told you there was a market opportunity, you’re in the right place.
Creativity Is a Competitive Advantage
Big companies spend enormous amounts of money trying to appear authentic. Independent businesses don't have to. You have something that you stand for, a story, a point of view, and a goal that is more important than maximum profit.
The challenge is communicating that in a way that gets attention without stripping away everything that makes you interesting in the first place. Good marketing shouldn't make you look like everyone else. It should make it impossible to confuse you with anyone else and push out the corporate influence.
What Guerrilla Actually Does
There's no basic Guerrilla package because I have no basic clients.
Depending on what you need, that might mean:
Marketing strategy
Grassroots work in the trenches
Brand strategy and positioning
Creative direction
Content strategy
Social media
Digital marketing
Campaign development
Copywriting and messaging
Website strategy
Audience development
Launch strategy
Promotional campaigns
Creative problem-solving
I don’t want to upsell you on a million services. I am simply here to use my decades of experience to help. Click here for more on services.
If you're an artist, musician, independent business, nonprofit, maker, or creative with something worth putting into the world, let's talk.
