Bottom line, if you’re for everyone, you’re not for anyone. My goal when it comes to identity services is to help your brand be different on purpose, with purpose.

You stand for something and it goes beyond a name and a logo.

Death to AI slop. Death to boring. Death to rinse and repeat templates. Here, I give life to real, unique design, that actually stands on its own and is undeniably you.

Whether you’re looking for a logo, merch, flyers, social posts, or more - I won’t produce a cheap ripoff.

Consulting is a nice way to ask for a reality check.

You’re in deep - sometimes you need a different perspective, brutal honesty, or a breakdown on what works and what doesn’t.

It’s hard to have a real pulse on what is happening around you sometimes.

Having great music, art, products, services, causes… great, anything, really, isn’t enough. In a world where success seems one viral post away, the reality is far from it. Real opportunity is understood and found, not given through 15 seconds of fame.

If you want to understand your market, who is into you, where opportunity is, and where the gaps lie, this is what you need.

The word “Guerrilla” itself is defined by strategy.
Little war. Independent, radical, unconventional, small, and agile. Forces using unconventional tactics to create disproportionate impact against larger, slower systems.

Strategy is often a gross word when it comes to anything business related. I work in culture-first domain, where community matters more than anything else. Strategy here is not about manipulation or domination, it is about staying true and winning against corporate influence.

Structure and timelines can sound like absolute Hell for a creative - that doesn’t make a deadline go away though. Sometimes you just need someone else to hold it down for you.

I don’t exist in this space to build out checklists and micromanage you - I am here to build reliability that works for you and the people you serve.

A great strategy means nothing if it’s not executed well. Sometimes you need more than just a helping hand, you need someone in the trenches with you. This covers things like -

• Promotions

• Release support for music, brands, events, drops

• Website management

• Social posting

• Advertising (digital and analog)

• Live collaboration

• Real-time decision support

• Literal, physical hands-on help for whatever you dream up

• Event support

• Emergency clarity when things are going sideways

The namesake and my biggest expertise.

Low budget. High impact. Real-world + digital friction that makes people stop scrolling and actually notice.

I build unconventional rollout strategies for brands, bands, events using street-level campaign concepts (posters, wheatpaste, flyers, stickers), location-based awareness tactics, culture-jamming style concepts, physical + digital crossover campaigns, and DIY hype that doesn’t rely on algorithms

In the same way that I won’t put you in a box, I don’t put Guerrilla in a box. Just because something isn’t explicitly called out in the above, doesn’t mean it’s not available. If it’s not something I can do, I’ll help find someone who can.