FAQs

Reach out through the contact form!

I’m not selling a framework. Hell, I don’t even sell my services in pre-made packages.

I have no interest in pushing you or your brand into a box. If you’ve come this far and I haven’t proven why Guerrilla is different, let’s talk. Absolutely grill me. I welcome it.

Guerrilla is a lot less about what you can’t do and a lot more about finding what you can do with what you have. Strategies can be created at scale for all budgets.

✷ Limited bartering options available.

Outside of doing this for almost 15 years and the BSBA in Marketing with my name on it -

I started in the local music scene in my youth - promoting shows, building street teams, figuring out how to get people in a room when there was no budget, no system, and no backup plan. Worked my first Vans Warped Tour at 14 with Epitaph Records and never really left that world of hands-on marketing and culture-building.

Since then I’ve stacked experience across every kind of business you can think of. Different rooms, usually the same patterns - growing budgets and louder noise.

None of the real stuff that makes a difference is by the book.

Point blank - I don’t use generative AI in my work. It’s gross, it’s bad, and I hate it.

I’m here to think. I bring actual ideas, taste, strategy, experience, and creative judgment to the table. That is why people choose Guerrilla over other options.

That said, no one is completely free of AI. Non-generative AI has been baked into the technology we use for ages. It filters your spam, recommends your next YouTube rabbit hole, sorts information, and makes a million decisions in the background. We call it “algorithms,” but a lot of it is AI.

So I can’t honestly promise that there is zero AI anywhere in my workflow. What I can promise is that I don’t use generative AI to write, design, ideate, or produce the work I’m hired to do.

Of course! A retainer allows you to reserve a specific amount of time, hours, or deliverables with me for an up front set cost. This guarantees availability and priority booking.

I’m happy to work with your existing team.

Absolutely. Standing for something means everything. I do reserve the right to refuse working with individuals or businesses with practices that are:

• Predatory - MLMs, pyramid schemes, Ponzi setups, or anything designed to extract more than it gives - don’t reach out.

• Unethical - If your work harms people, exploits them, manipulates, or depends on deception, this ain’t it.

• Bigoted - No racism. No fascism. No transphobia. No homophobia. No hate-driven agendas of any kind.

Guerrilla is based in Charlotte, NC but happy to take clients globally.

Feel free to reach out to me at tess@guerrillahelps.com or use the contact form.